Full-screen video
Portrait 9:16 storytelling that communicates the brand, product and value clearly. Captions preserve the message without sound.
AppLovin Creative Agency for E-Commerce
Creative built for the screen it actually runs on.
Full-screen video. Interactive follow-through. Catalog-ready product storytelling. DDU Media builds AppLovin creative as one connected experience—not a folder of recycled social ads.
DDU MEDIA / APPLOVIN● LIVE SYSTEM
THE AD EXPERIENCE
Video → Interactive → Catalog
Portrait story01
Interactive continuation02
Relevant product path03
Platform-native creative Verified measurement Commercial guardrails Built for e-commerce
01 / The format
Your Meta ad is raw material. Not the finished AppLovin ad.
AppLovin ads run in a high-attention mobile gaming environment. Interstitial placements appear at natural breaks; rewarded placements are chosen by a user in exchange for an in-game reward.
That creates room to introduce the problem, demonstrate the product, build belief and move the viewer into an interactive next step.
02 / Deliverables
One concept. Three connected moments.
Every stage continues the same promise and moves the user toward one clear action.
Interactive Page
The post-video screen reinforces the message, showcases products and makes the next action obvious.
Dynamic catalog
Where relevant, the connected feed can present accurate products or offers and route shoppers to the right destination.
03 / Production system
Research → Concept → Build → Learn
Extract the signal
Mine reviews, customer language, support questions, existing winners and competitor patterns.
Make the creative bet
Define the persona, awareness level, desire, angle and reason the concept deserves to exist.
Build the journey
Produce the video and interactive continuation, then align the CTA, landing page and catalog experience.
Read and iterate
Use creative-set and campaign behavior to decide what to extend, vary or replace.
04 / Concept portfolio
Not one “winning ad.” A system of creative bets.
Distinct ideas first. Deliberate iterations second.
Longer-form product stories
Room to explain the problem, mechanism, proof and offer without compressing everything into a feed edit.
UGC and demonstrations
Human delivery, product use and customer language—supported by other formats rather than treated as the only formula.
Problem–solution and comparison
Creative that makes the product’s role, difference and use case easy to understand.
Offer and seasonal variations
New reasons to act without abandoning the core concept that earned attention.
Localized versions
Market-specific language, visual context and sound-off clarity where the campaign requires them.
Interactive continuations
A second screen designed as part of the idea—not a generic end card added after production.
05 / Creative QA
If each screen tells a different story, the ad is not finished.
- Portrait 9:16 video formatted for mobile playback.
- Captions that preserve the message without sound.
- A clear brand, product and value proposition.
- A deliberate bridge from video to Interactive Page.
- Accurate products, prices and imagery in the feed.
- A mobile-ready destination that continues the promise.
Questions, answered
AppLovin FAQ
What creative does an AppLovin website campaign need?
The core experience combines full-screen vertical video with an AppLovin Interactive Page. Dynamic Catalog can add relevant product recommendations from a connected feed.
How long should an AppLovin video ad be?
AppLovin supports videos up to 60 seconds and encourages testing multiple lengths. We match runtime to the concept, available proof and customer awareness.
Can you repurpose our Meta or TikTok ads?
Yes—as source material. Useful footage, hooks or proof can be rebuilt for AppLovin’s pacing, portrait format and interactive follow-through.
Do you create AppLovin Interactive Pages?
Yes. We plan the post-video experience as part of the concept, using a portrait-image execution or HTML interactive where appropriate.
How many AppLovin creatives should we test?
There is no universal number that guarantees success. We begin with distinct hypotheses and build the next batch from actual account signal.
AppLovin resource hub
Keep exploring the channel.
Build the next test around your numbers.
We will review the economics, measurement and creative readiness—then give you a clear AppLovin plan.
Book a strategy call